Rock N Water Site Plan

Laura Cunningham

WDD 130.02

Overview


Purpose

A small rafting company, seeking to expand into one of the most respected rafting companies in the world. We are dedicated to disseminating knowledge about the preservation of wild places, by creating meaningful outdoor experiences for our guests. The hope is guests will walk away having experienced an adventure of a lifetime and be more aware of the ways they can help keep the environment safe.

We offer many trip packages for customers ranging from one day to multi-day trips. The website should provide the customer with an understanding of the rates for each trip and what we will provide them and/or what they will need to bring with them.

To increase the customers awareness about safety considerations, we expect all of our river trip guests to read safety guidelines provided on the website. We also wish to share information about the guides who accompany customers on the trips so the customer knows what knowledge and training the guides have.

Audience

We offer trips for a wide range of customers from the beginner to the more experienced adventurer. Some of our rafting trips are ideal for families as well as groups who want a mild trip down the river while others are for the more daring.

Each trip will provide a fun and lasting memory, while also ensuring that the customers’ safety is in the forefront of our minds. The customers are provided an understanding on the website which trips to choose based on levels of experience. The different levels of intensity and physical excertion based on the rapid class will be provided on the website.

For convenience, the website is accessible by computer, including desktop and laptop as well a through internet connection via phone.

Branding

Website Logo

Logo image

Style Guide

Color Palette

Palette URL: https://coolors.co/1f363d-40798c-a89550-9ec1a0-d9e0c3

PrimarySecondaryAccent 1Accent 2
[#40798C][#D9E0C3][#1F363D][D9E0C3]

Typography

Heading Font: Open Sans Sans-serif

I chose this font because I wanted it to stand out from the paragraphs. I liked that it doesn't have "feet" or extra part to the text.

Paragraph Font: Roboto Sans-serif

I wanted make the paragraph font a little different than the heading font because I still wanted the "sans feet" look, but relatively similar text style.

Normal paragraph example

The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.

Colored paragraph example

Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.

Navigation


Site Map

Home
Rates/Dates
Rivers
 
 
 

The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.

The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.


Wireframes

Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:

  1. At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
  2. Then there is a banner image that stretches all the way across the screen.
  3. Next we have some text and an image
  4. ...followed by another row made up of an image and some text.
  5. Then one more section of text with no image.
  6. Lastly, a footer containing a copyright/name line and 3 social media icons.
home page wireframe rates and dates Rivers